"My career is Information Technology (I'm a Project Manager). When my two children became more independent, I realized that the time and energy I had formerly spent with them could easily be sucked up into my IT work. So, I hit upon selling flowers from my perennial garden at the Farmers' Market as a way to bring some diversity into my life. My business evolved from there," she said.

Gayle specializes in xeriscape perennials -- plants that like it hot, dry, and sunny. She grows over 150 varieties.

"I do have a pretty wide selection of plants that do well in our area, both xeric and non-xeric. All my plants are in gallon (#1 is the correct term) containers. Depending on the variety, I start plants inside from seeds in January or get small plants from a nursery in Nebraska. I transplant the small plants into the large pots in May. From then on, they grow outside; they are not in a greenhouse. Most plants take a full year to get large enough to sell. Everything winters over outside, so I tell people that they're getting the 'survivors.' All the plants are the same price: $8/single plant, 4/$25, 6/$36. 10 or more plants are $5 each," she said.

Although Gayle is the head of the business, her husband Bruce helps out with the logistics: irrigation, general maintenance and transportation.

When asked about whether she's experienced any problems along the way, she said, "I'm continually learning lessons. Unfortunately, sometimes I forget them and have to re-learn! Many lessons are around making sure I attend to the details of growing and selling."

Part of the income from Gayle's business is going toward her granddaughter's college fund.

"I grow pumpkins and gourds to extend my season into the fall. The pumpkin patch is designed as a joint activity for my granddaughter, Sarah, and me. Sarah is only 3 ½, but she's been helping out for the past several years with planting and harvesting. I contribute the pumpkin proceeds to her college fund. In future years, she'll be able to sell the pumpkins and eventually take over full responsibility. Her 9-month old sister Rebecca will join us in our enterprise next year," she said.

When asked what advice she has for women attempting to start up their own business, she said:

"These ideas are not specific to women: Do something you're passionate about. Work to your strengths; you can stretch your skills, but don't try to do something way outside your comfort zone. Don't overextend. Figure out a way to start with a small financial investment, keeping your 'day job' until your business grows to critical mass."

If you'd like to meet Gayle or see what her business is all about, she can be found at her stand at the north end of the Farmers' Market on Saturdays. You can also reach her at 303-494-0181.

Know of a woman-owned business that deserves attention? E-mail me at horvatb@yourhub.com or post your own story on YourHub.com. Questions? Call me at 303-954-2679.