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Blog Entry 5 of 29 Audience Development Specialists
Do you want to learn how to build an audience for your events? During the week, join me on the adventures of audience development. It is my mission to help you to build a more loyal and satisfied audience!

Blog Url: http://denver.yourhub.com/~AudienceDevelopment

Programming for Audience Development - take two
Contributed by: Shoshana Fanizza   on 2/6/2008

Today I found an article on an example of programming to target a specific audience - children. Most organizations know how important it is to reach out to a younger audience in order to keep their cultural art offering alive in the future. The best way to do this is to program directly for children.

Photo Coverage: 12th Annual Kids' Night on Broadway
Broadway World - New York,NY,USA
Kids' Night on Broadway is the most popular audience development program of The Broadway League and carries the message that Broadway is an open and ...

A direct quote from the article:

"Today, Rosie O'Donnell, the 13-time Emmy Award-winning comedian, television talk show host, author, film, television, and stage actress kicked off this year's Kids' Night on Broadway, the annual event during which young people ages 6 to 18 can attend a Broadway show for free when accompanied by a full-paying adult. Ms. O'Donnell serves as this year's National Ambassador for Kids' Night."

It may not be necessary to give the kid ticket away for free, but to have a program that would specifically get children relating to your art form is priceless. I highly recommend that if you have not added a kid-friendly program in your season, that you start brainstorming ideas for one. It all comes down to setting up your audience for generations to come.

Until next time, may all your audiences be happy and loyal ones, and if not, feel free to contact me.

~Shoshana~

Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce organizations to their existing and potential audiences and to help them form more rewarding relationships with them.

www.buildmyaudience.com


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CONTRIBUTOR INFORMATION

Shoshana Fanizza

Boulder , CO

Shoshana Fanizza has posted 29 blog entries and 0 comments since joining on 1/18/2008. Shoshana Fanizza 's average blog rating is 5.
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