Is the DC News Press Eco Friendly These Eco Conscious Times?

From the Colorado Community Newspapers Home page at http://coloradocommunitynewspapers.com/ the publisher that prints, and then distributes the DC News Press and a dozen other local papers. And I paste; "From South Metro Denver to the mountains west of Colorado Springs, nobody delivers your local news like Colorado Community Newspapers. Our 13 weekly publications reach more than 125,000 households in highly desirable communities all along the Front Range communities including Castle Rock, Highlands Ranch, Lone Tree and Monument."

I cannot speak of the global picture on this although my local sampling has to be representative to other neighborhoods in their delivery area and am posting this to see if others are seeing this as well.

Don't get me wrong, I enjoy reading this local paper but am thoroughly sick and tired at seeing smashed up and shredded piles of newspaper blowing in the wind and something has to happen!

Let me break it down a little. ...nobody delivers your local news like Colorado Community Newspapers.
This cracks me around a little because I am frequently out in our neighborhood either on foot or bike and often see the DC News Press in the street in various stages of decay from the delivery person not caring one bit about whether or not the paper makes it onto the driveway; then there is the property owner who does not pick up the paper in their driveway at all and just drives over it till the plastic delivery baggy disintegrates and our ever persistent wind blows it into the neighbor's yard bit by bit until it's either gone or the next edition gets in their way and the process begins anew. Be it from laziness or not caring, who's to know.

Further breaking it down; under the advertise with us link it says, and I paste, " Our 13 weekly publications reach more than 125,000 households in highly desirable communities all along the Front Range communities including Castle Rock, Highlands Ranch, Lone Tree and Monument."
Out of the 125,000 households, how many make it inside and get read? Do their sales people use this delivered to 125,000 households in their sales pitch? This could be construed as misleading to get the sale when I would say 4 of every 10 papers delivered never make it to their intended destination, this number is pretty close to accurate in our Founders Village neighborhood. I bet the sales person doesn't tell the person buying advertising that only 60% make it on to the property and then not necessarily gets read.

Our environment would be a whole lot better if they cut their production run by 40% and save a tree, or simply distributed their paper to the person who wanted to read it. This could be done by giving neighborhood residents an" opt out" of delivery card delivered with the newspaper, but that would be risky because 40% of the people would never get it and theirs would be blowing in the wind. So therefore they should accept electronic " opt outs" via their web site.

Better yet, they should distribute their rag through metal newspaper stands put in every clean air shuttle stop and put a rack in every open forbreakfast restaurant, gas station, and grocery. This way their sales people could give firm numbers to clients, ###,### delivered to #### outlets instead of papers are thrown to 125,000 households of which only 75,000 make to their intended destination and then maybe 75% of those get read.
I lived in Summit County for 15 years and they have a successful daily free paper gets read every day so I know it would work.

Heck, they should figure the cost of newspaper and ink for 40,000 papers twice a week, labor to print said papers, and see what their blowing to the wind; then there is delivery to the carrier then the delivery carrier's route.
Initial cost of paper stands would be big but recouped in no time in production savings. Maybe invest in a little in target practice for these crazy drivers, or simply follow-up and grade/score on their job.

Don't get me wrong, I enjoy reading this local paper but am thoroughly sick and tired at seeing smashed up and shredded piles of newspaper blowing in the wind and something has to happen!

There is a local law against littering:

8.16.040 Littering and dumping prohibited
No person may dump, litter, deposit or dispose of trash upon public or private property within the Town except at the site of the Town trash and solid waste dump. (Ord. 7.02 §4, 1968)
If a person does not want this free paper and didn't ask for it, could it be considered littering by the publisher?
C'mon CCN, lets see if local matters or not!