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Dale Jr's Big Mo' Hits Store Shelves

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Contributed by: Wendy Manning on 1/29/2008

Earhnardt Jr.'s Anxiously Awaited Big Mo' Chocolate Bar Hits Store Shelves Nationwide
"Big Mo'ment" with Dale Jr." sweepstakes begins

After months of anticipation by NASCAR and chocolate fans alike, "Dale Jr.'s Big Mo' " chocolate bar is now on shelves at most major food retailers nationwide.

The Big Mo' was created specifically for NASCAR's mega star driver through the R.M. Palmer Company. The name Big Mo' is a play off Earnhardt Jr.'s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo' Posse.

Weighing in at an impressive 2.5 ounces for only .99 cents, the king size milk chocolate filled bar is currently available in two popular flavors- creamy caramel and peanut butter. The exclusive recipe of the Big Mo' bar included numerous taste-tests by Earnhardt Jr., and was tailored to please his pallet.

"We went though a few rounds of taste tests with the team at RM Palmer, and I was very happy with the final result of the Big Mo'," Earnhardt Jr said. "I'm excited that it's now available so I can finally get the reaction from the race fans."

To coincide the launch of the Big Mo' bar, R.M. Palmer Company has created the "Big Mo'ment with Dale Jr." sweepstakes which runs from January 10th to April 30th 2008. Thousands of winners will be awarded prizes, however the grand prizewinner will be treated to "the" Big Mo'ment, which will include lunch with Dale and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe's Motor Speedway, and $250 spending money. Fans will be able to enter the sweepstakes by visiting www.BigMo-ment.com and typing in the entry code on the inside wrapper of the Big Mo' bar.

The initial announcement of the Big Mo' chocolate bar and the Big Mo'ment sweepstakes was made by Dale Jr. and RM Palmer last Sept at the 2007 All Candy EXPO in Chicago. Since the announcement, Richard Palmer Jr., president of RM Palmer has been overwhelmed by the positive response.

Palmer states, "We have had an enormous amount of interest and excitement stemming from the announcement of th Big Mo' and our partnership with Dale Jr. and JR Motorsports. Great feedback from race fans, chocolate lovers, and tailgating enthusiasts has created a lot of terrific buzz around the bar. We're anticipating the Big Mo' to be one of our most successful products to date."

ABOUT JR MOTORSPORTS -
Established in 1999, JR Motorsports is the management company and racing operation for professional stock cardriver Dale Earnhardt Jr. JRM is based in Mooresville, N.C., and houses a full-time NASCAR Busch Series team, USAR Hooters Pro Cup Series team, and three late model developmental programs that compete at tracks across the Southeast. In 2007, JR Motorsports celebrated the grand opening of its new 66,000-square foot shop and office building, which includes the JR Nation retail store and Dale Jr. Fan Experience. For more information on JR Motorsports, visit www.jrmotorsport.com and www.dalejr.com.

ABOUT R.M. PALMER COMPANY
Established in 1948 - From the very beginning, R.M. Palmer Co. has been the leader in seasonal chocolate novelties. Richard M. Palmer, Sr. emphasized innovation when he started the business in 1948, innovation in product design as well as in manufacturing methods. Palmer's dream was - and still is our guiding vision - to delight the public with contemporary products of unique design and with striking, full color packaging. Palmer received patents on the original Easter items which caught the imagination of consumers everywhere. These innovative concepts were actually caricatures in chocolate - not merely sitting and/or standing "Peter Rabbits". The new "Palmer Personalities" added both interest and action. Personalities such as "Baby Binks", "Timid Timmy", "Flopsy" and "Wooly Willy" were introduced for Easter of 1948. Even today these items are still top sellers. Today, Palmer Products are far and away the leading seasonal novelty candies - not only in the U.S. but throughout the world. For more information in RM Palmer Company please visit us at www.rmpalmer.com .

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CONTRIBUTOR INFORMATION

Wendy Manning

Aurora , CO

Wendy Manning has posted 34 stories and 3 comments since joining on 10/14/2007. Wendy Manning 's average story rating is 5.

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