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Business: Anytime Fitness - Conifer
Address: 10875 USHWY 285 Conifer, CO 80433
Hours: 24/7/365
Founded: March 2009
Contact: Guy Coffey
Employees: Jack Miller and Becky Miller
Interviewee: Guy Coffey |02i | Own to Inspire | Anytime Fitness - Conifer
How did you get involved in this business:
My wife, Stephanie, and I have been involved in the fitness industry on the equipment side and in health club brokerage side for years. We saw the Anytime Fitness franchise as a natural extension to our involvement in the industry we love because it affects so many people positively.
What distinguishes you from other businesses in your category?
Anytime Fitness is the world's #1 co-ed fitness franchise with over 1,200 locations in the U.S. alone. We provide a warm, welcoming and friendly environment as well as state of the art equipment for everybody that commits to a lifestyle that includes health and wellness.
What do you like best about your line of work?
Our business model depends on a very small team of outstanding individuals. We are open for our members every minute of the year and yet each club is run by 1 H2i (Hired to Inspire) and 1 part-time team member. The team members chosen determine the amount of success that club will experience - success always comes down to people.
Of course, the icing on the cake in this line of work are the folks that tell us that our service, environment, and equipment has made a positive impact on their own life which helps them to have positive on the lives around them - family, friends, and co-workers.
Our business is part of the solution for the healthcare crisis in America. Exercise is Medicine. It's that simple.
What is your business' biggest challenge?
Getting folks to engage in a fitness program long enough to start enjoying the benefits and the motivation for it to become a way of life. "You only HAVE to come to the club as many times as it takes for you to WANT to come to the club." It happens a lot sooner than most people think when they are properly supported during the first few weeks of their new routine. That's why we have a member integration program - 4 weeks of Personal Trainer supervision for FREE.
Something people might be surprised to learn about you or your business:
Many people have an outdated vision of fitness centers as places where young people with near perfect physical characteristics "work out". We believe that everybody that walks in our door is a Hero. A Hero who is taking voluntary action to help themselves and provide inspiration for those around them. We have a 95 year old member in one of our clubs that said "It's about time I got a little stronger" when he walked in the door.