Often when we first meet with a client, we find that they tell us what they want, but usually don't tell us what they already have. Sure, updating your site graphics and layout will make your site visually appealing, but in this age of DIY ("Do It Yourself"), web surfers would rather receive useful information on how to improve their business rather than be sold a product or service.
Look through your company's files and I guarantee you will find a wealth of articles and resources that millions of people would love to read. These may seem dry or commonplace to you, but try to look at them again through the eyes of someone new to your industry. Friendly, instructional articles are the kind that not only make your company look knowledgeable and credible, but show that you are open regarding your information and tactics. Want proof? According to
Google Trends, the search term "how to" has increased significantly in the year 2008.
How can you make the most of your informational assets? There are many ways, all which increase traffic to your site (thus increasing website ranking):
- Create a blog on your site and post a fresh article once a week.
- Submit your articles to
EZineArticles.com or
Digg.com. Remember to link back to your company site.
- Create an e-newsletter for your company with your articles as content. Bonus: you'll gain email address to whom you can continuously market your company!
- Make a
Squidoo page showing people how to do something step-by-step. Make sure it links back to you!
Remember, no one knows your industry better than your company. So make the most of those articles and resources by becoming an online guru. If you post it, they will come.
About The New Pink, LLC
The New Pink, LLC is a Denver-based privately owned marketing company, founded in 2007. The primary function of the company is to provide clients with a comprehensive array of marketing services, from creating a multi-faceted marketing campaign to developing an effective Web site. Visit
TheNewPinkMarketing.com for more information.