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Blog Entry 74 of 81 Travis Henry
Travis Henry discusses life at Examiner.com and other current events.

Is YourHub.com dead?
Contributed by: Travis Henry   on 12/3/2007

The problem I have with "citizen journalism" critics is that most of the time they have absolutely no idea what they are talking about.

The cycle starts like this: One "online media expert" makes a statement four other bloggers who read him or her take as gospel. Those four bloggers write their own blogs without doing any research. And it multiplies from there.

The bloggers pat themselves on their back for uncovering some new revelation or trend. They then proceed to comment on one another's blogs, most of the time just including links back to their own blogs.

Most of the time it's downright boring and I usually avoid these blogs like the plague.

However, because I have signed up to get Google Alerts for all new online material mentioning YourHub.com, sometime I can't avoid jumping into the fray. And today I am going to write one of those blogs. If you are a regular YourHub.com user, who could care less about the ramblings of journalists who just can't get over themselves, I would skip this blog and get on to the more interesting stuff on the site.

OK, where were we?

Last week, "self-described online media pioneer, journalist/columnist and citizen media entrepreneur" Steve Outing announced that his experiment with the Enthusiast Group was over. Outing declared that the group's five user-submitted content Web sites focusing on outdoor sports had failed.

In the column he made sure to note that he wasn't the first to give up and mentioned the tired story of Backfence.com. He went into YourHub.com a bit and said he doesn't believe it works as a destination site.

This is where I need to throw in a little disclaimer. Outing and YourHub.com have been on the outs since October 2005 after Outing did a hatchet job on YourHub.com while trumpeting Backfence.com in an Editor & Publisher article. I'll spare you all of the details, but I questioned some of his reporting techniques in a rebuttal E&P wouldn't publish. Eventually, they ran an admittedly more even-tempered response by my boss, Rocky Mountain News publisher and editor John Temple.

The next time I heard from Outing he had teamed up with Derek Scruggs, a web entrepreneur from Boulder whom I have great respect for. Derek and Steve were starting the Enthusiast Group and posting on YourHub.com to try and attract Web site users. I visited their sites a few times and even had some of our users post some relevant articles there. The sites were nice, but I believe too niche to be successful revenue wise.

Anyway, I hadn't heard much from Mr. Outing until the Google News Alert with his latest column popped up on my Blackberry. I was a bit tempted to take a dig at Steve, especially since the headline "Down and Outing" kept running through my mind, but I resisted it. I didn't want to criticize the assessment of his own experience and believe he brought up many valid points. Plus, I am not a big fan of bash blogging. I actually should have reached out a bit and helped the Enthusiast Group. I think if I had passed on a few lessons we learned a long time ago, they could have made a better run.

I decided against writing anything. The users who come to Denver metro's YourHub.com don't care about insider baseball or what some "online media pioneer" thinks. They are here to receive and share local information while participating in a fun little community that has grown online.

But then the next Google Alert crossed my Blackberry.

The bloggers had begun to regurgitate.

The first was Leah McBride Mensching, who basically created a blog entry called Citizen journalism on its way out? by combining excerpts of Outing's column with excerpts from the blog of Washington University associate director Steve Boriss.

Boriss, who somehow is an expert in these things, declared in a very generalized blog entry that citizen journalism is dead. His two main examples were Outing's very small experiment and once again, yawn, the story of Backfence.

The blog Fading to Black, which is "A look at the downward spiral of the newspaper industry in the 21st century," aggregated Menching's blog and credited her with announcing the death of citizen journalism.

Next, Jack Lail, whom I have tremendous admiration for, commented on Menching's take and wrote "The failures of the Enthusiast Group, Backfence and YourHub reflect the failure of approaches or models, approaches particularly favored by newspapers or former newspaper workers."

Now, Lail may have been referring to a YourHub.com syndicate in another state, but in Colorado we are doing just fine. Web traffic on our site has never been higher and we are closing in on 40,000 registered contributors in Colorado alone. The community dialogue during the election season was amazing and the quality of the content generated by the community keeps growing. Our site has never been more vibrant.

The trick to having successful hyperlocal sites is to ignore what the experts think and pay attention to what the community thinks. It's easy money for someone like Tom Grubisich to publish an annual holiday blog criticizing what community members in Arvada care to write about, but unless you live in Arvada how do you know what's important?

You don't.

I'm not saying YourHub.com is perfect. It's not.

We are still trying to figure out a way to properly monetize this endeavor and I will always wish our site was faster and had more bells and whistles.

From a content standpoint, we will never be satisfied. This is the Web and we are allowed to experiment as we go along. Citizen contributors attend our staff meetings, email us frequently, call us on the phone and even organize a Blogger Beer Night. They aren't afraid to vocalize what needs to be changed and criticize us for what we are doing wrong.

And when it comes to "citizen journalism," they usually know what they are talking about.

I invite any media blogger to contact me for a comment next time they are tempted to declare YourHub.com dead, on life support or just plain sucky. I don't bite and I'm really easy to reach. Just email me at henryt@yourhub.com or give me a call at 303-954-2396. If the phone is disconnected maybe we really have failed. I look forward to chatting with you.




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Showing 1-9 of 9 comments
Submitted By: Dan Pacheco
posted on 12/5/2007 @ 6:00:17 PM
(Not Rated)
I'm going to stand out as a total lame-o and respond with a link to my blog (but only because of the YourHub comment character limit :-) Long live user contributed content and blog link fests! http://www.futureforecast.com/dansdiner/2007/12/what-is-citizen-media-really-about.html
Submitted By: Karin Malchow
posted on 12/4/2007 @ 11:32:50 PM
Rated Blog Entry
Even though its a business, I am grateful to YourHub.com for providing a great forum/community to write for without making writers feel leveraged. Although I do think it's a little churlish to suggest Mr. Henry's readers don't care about such issues.
Submitted By: Steve Outing
posted on 12/4/2007 @ 2:16:23 PM
(Not Rated)
Travis: You're right, this is pretty inside baseball for YourHub, so I've responded on my own blog: http://www.steveouting.com/response-to-a-critic.html Wow, you hold a grudge! How about addressing the issues (in a media forum where the audience cares about such issues) instead of hurling insults? We're all trying to figure this out, and neither of us knows all the answers.
Submitted By: Travis Henry
posted on 12/4/2007 @ 9:22:54 AM
(Not Rated)
Jack, I think you have hit the nail on the head. A successful site requires passionate, committed journalists. It also requires a great core of passionate, committed citizens. I think we are lucky to have that. Dr Reif, Tom and Jim are great examples. But we had to work hard to get it and we had to be genuine about being in the community. Any newspaper looking to just "turn on" a user generated content Web site and watch the great content and Web traffic roll in is in for a shock. Backfence's Mark Potts said it best in his lessons learned column, " Hyperlocal is really hard. Don't kid yourself. You don't just open the doors and hit critical mass. We knew that from the jump. It takes a lot of work to build a community."
Submitted By: jack lail
posted on 12/4/2007 @ 4:18:40 AM
Rated Blog Entry
It may have been unfortunate I lumped YourHub with the ones that have literally failed. Obviously, people are posting their news into YourHub every day. At the same time, I think we agree, we haven't got what we're trying to do nailed. The initial expectation -- or at least my initial expectation -- was that it would have been embraced to a greater level by our community and advertisers than we've seen in Knoxville, Tenn. But that wouldn't be the first time the vision sounded to me a bit easier than the reality. Building a vibrant community site/print product still requires committed journalists passionate about their communities working very hard. Those efforts have to be coupled with substantial marketing resources. It's not a "look, mom, no hands" endeavor. The user generated content movement in general has had an unfortunate "build it and they will come" theme to it that doesn't work any more than miracle cures and magic no effort weight loss plans.
Submitted By: Tom Treloar
posted on 12/3/2007 @ 9:55:13 PM
Rated Blog Entry
I don't care what they say about YourHub.com. I enjoy it and I think it is a great site.Sounds like more envy than anything else.
Submitted By: DR. SEAN REIF D.C.
posted on 12/3/2007 @ 6:29:00 PM
Rated Blog Entry
The people at HappyNews.com asked the question 'Would people actually read happy news?' They have developed a following much like the Yourhub.com. Citizen reporters find anecdotes and events in our communities. And they pay a small per word gratuity and add tip jars so readers can Citizen Journalists for taking the time to send news from our communities. We are the people are out there with a deep concern for our communitiy and the people in it.
Submitted By: DR. SEAN REIF D.C.
posted on 12/3/2007 @ 6:02:13 PM
Rated Blog Entry
I'm still with you. I'm not journalist trained. I'm your neighborhood Doctor of Chiropractic, Planning Commissioner, Rotarian, Rugby player that has a message, many messages to get out. Yourhub.com has been a viable conduit for submitting this to the Internet, with little to no outside editing. And for this I am thankful. There have been issues, but we are all growing more tolerant, and better looking in our age.
Submitted By: Jim McAllister
posted on 12/3/2007 @ 5:53:20 PM
Rated Blog Entry
Travis, You guys do a great job and I appreciate being allowed to participate from Scottsdale. I have had a few personal emails from Denver area readers and some nice compliments posted on the blog. Great folks and I appreciate their readership. I write blogs and print pieces for The Arizona Republic also, and your "bells and whistles" are no fewer than what we have. Actually you have us beat with you tally of "hits" which is a nice feature. Keep up the good work. My best for the holidays to everyone at YourHub.
Showing 1-9 of 9 comments
CONTRIBUTOR INFORMATION

Travis Henry has posted 81 blog entries and 177 comments since joining on 9/14/2005. Travis Henry's average blog rating is 4.72.
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