Five local firms join forces to support real estate developers
and builders for today's challenges and future markets
RE: Expert Consortium offers high level real estate expertise
DENVER, Colo., March 3, 2008 - Five local firms, with broad expertise in residential and commercial real estatemarketing and sales, have banded together as the
RE: Expert Consortium offering home builders and developers high levelexpertiseto support their competitive advantage in challenging and changing markets.
The five member firms include:
Metrostudy (industry research and competitive analysis);
Lance Jackson & Associates (segmentation analysis, primary research, branding and marketing);
Jennifer Gore Unlimited (sales and marketing);
Trio Interior Design (merchandising, community model homes, sales centers and clubhouse interiors); and
The InterPro Group (strategic public relations).
The Consortium offers confidential and objective marketing and sales analysis for its clients. The audits reveal critical gaps and point out areas ofuntapped potential for refinement. The Consortium reviews and recommends an action plan that can put a project on the track for success. "It's our collaborative project analysis after the assessment that adds value," says Lance Jackson, principal of Lance Jackson & Associates.
"The RE: Expert Consortium's counsel and services are designed to protect a client's investments and position them competitively for the next business cycle. Our vision is to offer high levelexpertisethat enhances the critical role homebuilders and developers play in our economy."
Jackson said the assessments also help developers and builders understand if they are strategically building the right home and community for the market;the consumers' practical needs and emotional wants; if messages are congruent with the sales team and marketing materialsto trigger sales; and if best practices are employed to maximize branding, merchandising, interior design and public relations assets. "If one or more of these elements are missing, or under utilized, chances are the project is off track.Collectively, we offer the expertise that insures the most compelling customer experience possible," Jackson said.
"We have all worked together in some capacity or another over the years and enjoy doing business with each other," says Jackson. "Each member firm has a great track record representing clients in the real estate industry, and each individual in the Consortium is a seasonedexpert
. We decided we can collectively deliver a more dynamic and creative level of expertise to help real estate developers and builders hit the mark, no matter what the market conditions are."
Jackson explained the Consortium offers a palate of services that can be customized for any size project. "Some might require only one or two disciplines from the Consortium, while other projects may need the full spectrum of analysis,recommendations, action plans and implementation," he said.
The Consortium meets frequently to discuss and research industry trends, challenges and opportunities and will share this proprietary information with its clients. In addition, the member firms will continue to operate as individual organizations and will continue to serve their respective clients.
For more information about the RE: Expert Consortium, please visit www.reexpertconsortium.com<http://www.reexpertconsortium.com/>; or call one of the following consortium principals:
- Metrostudy: Wayde Jester, director of consulting, 720-493-2020, ext. 4
- Lance Jackson & Associates: Lance Jackson, principal, 303-393-8869
- Jennifer Gore Unlimited: Jennifer Gore, principal, 303-327-7712
- Trio Interior Design: Angela Haney, principal, 303-663-1285
- The InterPro Group: Z. James Czupor, principal, 303-759-8989
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ABOUT RE: EXPERT CONSORTIUM MEMBERS
Metrostudyis the leading provider of primary and secondary market information to the housing industry and related industries nationwide. The company is recognized for its consulting expertise on development, marketing and economic issues, and is a key source of research studies evaluating the marketability of residential and commercial real estate projects. Services are offered through an extensive network of offices strategically located in major metropolitan areas throughout the U.S. www.metrostudy.com
<http://www.metrostudy.com> .
Lance Jackson & Associates (LJA)opened its doors 33 years ago as a graphic design firm. After listening carefully to clients' desires to more fully represent their brands through advertising, the firm expanded its capabilities and its operations...to San Francisco, Dallas, and Denver. With a deep-rooted sense of responsibility for client success, Lance pursued even more strategic and comprehensive marketing solutions, and by 1984, LJA declared a new category of expanded capabilities-Integrated Marketing Communications. Lance's passion for innovation and appreciation for well conceived and executed brand programs led LJA to its next level of service in 1999-Directional Brand CommunicationsSM. Today, this proven methodology guides brand success for LJA's clients in all major industry sectors. www.lancejackson.com
<http://www.lancejackson.com> .
Jennifer Gore Unlimited (JGU)was created by Jennifer Gore in 1995 to serve the sales and marketing needs of exclusive developers and home builders throughout the Denver metro area. Today,
JGU's sales are in excess of $400 million. Ranked as one of the top Denver metro companies in its field, JGU markets and sells residences ranging from mid-$100s condos to million-dollar luxury homes. The firm's team of veteran sales and marketing professionals is focused on creating and managing an intricate set of plans, systems and training programs which results in increased sales and satisfied partners. www.jgu.com
<http://www.jgu.com/> .
Trio Interior Design launched its first collection of model homes in 1999. The company has earned a reputation for designing some of the best-dressed models in the country for builders and developers. Trio also forecasts trends and focuses on market-driven design. In addition to designing America's top models, Trio Interiors excels in multi-family clubhouse design, sales center design, spec home design, custom residential design and even carries extensive inventory for custom staging programs. www.triointeriordesign.com<http://www.triointeriordesign.com/>.
The InterPro Group has represented clients in a broad variety of industries since 1990 and offers strategic communications plans, public relations assessments and campaigns, media relations and media training, crisis communications planning, and custom programs aimed at helping clients to be seen, heard, understood and trusted. The firm has represented architectural and construction firms, arts and entertainment, associations and nonprofit organizations, consumer trade shows, public events, cultural facilities, Fortune 500 divisions, gaming, health care, higher education, high tech, home builders, hospitality, municipalities, realtors, retail, training firms, transit organizations, and tourism. www.interprogroup.com<http://www.interprogroup.com/>.
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