Denver, Colo. (April 24, 2008) -Atkins Nurtitional, Inc. (ANI) has signed on as a corporate sponsor for the Prader-Willi Syndrome Association (PWSA) of Colorado's thirdannual Kentucky Derby fundraising event.
Prader-Willi Syndrome is in part characterized by a slow metabolism, insatiable hunger, and ultimately morbid obesity if not tightly controlled, making Atkins Nutritional, with its focus on healthy eating, an ideal partner.
"We are committed to helping support important causes such as PWSA and obesity in our local communities and are excited to be part of the Colorado chapter of PWSA," said John Fischbach, Vice President of Human Resources for ANI .
According to Jeff Porter, chairman of the PWSA of Colorado board of directors, "The support of corporate sponsors such as Atkins is critical in our advocacy and fundraising efforts. We are learning more about this complex genetic disorder, but we remain challenged with the constant hunger and metabolic challenges that plague individuals with PWS. Each successful fundraiser puts us one step closer to funding the research that will help us help our children."
Attendees to the Kentucky Derby event will be invited to bet on their favorite horse with special Pradar-Willi dollars. These dollars are earned based on donations, and can be used to bid on items at a live auction following the event. Prize drawings will be held throughout the day. For more information on the event, call Kari Porter at 303.683.5849, or visit www.pwsaco.org/derby134.
About Prader-Willi Syndrome Association of Colorado
The Prader-Willi Syndrome Association of Colorado ("PWSA") is committed to improving the quality of life and the life expectancy of those affected by Prader-Willi Syndrome ("PWS"), by funding research and providing emotional support and social services to those who have PWS or care for individuals with PWS. PWSA of Colorado works to increase awareness of PWS within society and the medical community, and actively supports research directed at improving diagnosis, quality of life, and most importantly, finding a cure. For more information, visit www.pwsaco.org.
About Atkins Nutritional Inc.
Atkins Nutritionals Inc., a leading player in the $2.4 billion dollar weight control nutrition category, offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.
Atkins Nutritionals Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins™ Diet. The Atkins line of products appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, please visit
www.atkins.com.
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