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YourHub.com \\ Denver \\ Stories \\ Kudos & Milestones \\ Awards

BrainSpark Media wins 2008 Summit Creative Award

On 5/15/2008

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Contributed by: Amie Cavarra on 6/4/2008

BrainSpark Media has proven that when you take the time to invest in your own marketing, the results are rewarding. BrainSpark, a Denver-based full-service interactive agency, has won a 2008 Silver Summit Creative Award for the redesign of its own Web site, www.BrainSparkMedia.com.The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups. Over the fifteen years, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

"We persistently focus on creating and maintaining a strong web presence for our clients. This will never change, but doing so can compete with our own marketing initiatives. We have to remind ourselves that customers, prospects and other visitors look to our site for work samples, capabilities, news and other influential reflections of our own brand. Regardless of the content they seek, a positive experience with our primary communication vehicle is equally important," said George Gastis, President, BrainSpark Media. "We make it a priority to attend to our own site regularly to better represent the work we are doing for our clients. Simply put, practicing what we preach ..."

The new site was the driving force in an overall rebranding effort that began in late 2007. Rolled out in January 2008, the site intended to reintroduce BrainSpark today showing an overall evolution from the time of its inception in 2005. The top priority of the site was to emphasize the work portfolio, as is evident the moment a Web visitor arrives at the site. With the goal of letting the portfolio 'do the talking,' remaining elements of the site were considerably simplified, including a copy rewrite that complemented the look and feel of the visual design. Behind the scenes, an otherwise lean site is built upon a custom content management system that enables BrainSpark managers to control dynamic content directly and in real-time.

ABOUT THE INTERNATIONAL SUMMIT AWARDS (SIA) ORGANIZATION
The International Summit Awards (SIA) organization was founded in 1994.The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2008 competition is the 14th year for the creative competition.

ABOUT BRAINSPARK MEDIA
BrainSpark Media is an award-winning, full-service interactive agency, dedicated to helping its clients optimize their online presence for tangible results. With services such as online branding and strategy, e-marketing, design and creative, technology and support products and services, BrainSpark Media is respected in the industry by a variety of clients including McKesson, 21c Museum Hotel, PENTAX Imaging, and GeoEye.

www.BrainSparkMedia.com

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CONTRIBUTOR INFORMATION

Amie Cavarra

Denver , CO

Amie Cavarra has posted 10 stories and 0 comments since joining on 8/3/2006. Amie Cavarra 's average story rating is 0.

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