Pinkberry is a type of frozen yogurt, but, due to some technicalities, they can't officially call it yogurt. It is unlike regular frozen yogurt in that it tastes real, tart and creamy, just frozen. In Los Angeles it's a phenomenon and was dubbed the "taste that launched 1,000 parking tickets" by the LA Times.

In my post-Pinkberry depression, I was recently reading The Onion and come across an ad for EYT, a new Riverfront Park salad bar. The ad promised that, with the purchase of any salad, you would be treated to a complimentary "small, Pinkberry-style yogurt." My heart skipped a beat. I didn't understand why there weren't fireworks, a front-page article announcing its arrival or, at the very least, a few people waiting in line when I got there later that day (waiting at Pinkberry is common). Where were my fellow fro-yo devotees?