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The 4-Way Test

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Contributed by: DR. SEAN REIF D.C. on 6/21/2006

One of the most widely printed and quoted statements of business ethics in the world is the Rotary "4-Way Test." It was created by Rotarian Herbert J. Taylor in 1932 when he was asked to take charge of the Chicago based Club Aluminum Company, which was facing bankruptcy. Taylor looked for a way to save the struggling company mired in depression caused financial difficulties. He drew up a 24 word code of ethics for all employees to follow in their business and professional lives. The 4-Way Test became the guide for sales, production, advertising and all relations with dealers and customers, and the survival of the company was credited to this simple philosophy.

Herb Taylor became president of Rotary International during 1954-55. The 4-Way Test was adopted by Rotary in 1943 and has been translated into more than 100 languages and published in thousands of ways. The message should be known and followed by all Rotarians.

"The 4-Way Test of the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?

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Submitted By: DR. SEAN REIF D.C.

posted on 12/14/2005 @ 11:49:31 AM

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"God grants us great power to be patient with each other's shortcomings, and ever remember that it is a predatory world in which we have lived. As we have emerged from the jungle, we cannot, in good conscience, point the finger of scorn at each other. The spirit of tolerance which has made it possible for Rotary to form a world wide fellowship of business and professional men and women will make all things possible."

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CONTRIBUTOR INFORMATION

DR. SEAN REIF D.C.

THORNTON , CO

DR. SEAN REIF D.C. has posted 1066 stories and 1238 comments since joining on 9/14/2005. DR. SEAN REIF D.C. 's average story rating is 3.03.

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