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Broadmoor launches historic summer-long deal


The Broadmoor, a five-star resort, is the perfect place for a short escape.

The world is changing rapidly, the economy remains challenging and employees, executives and families are all finding it harder to carve out weeks at a time to take a long vacation away from their ever-demanding offices and responsibilities. Clearly, vacations are no longer linear in their scope (7-14 days at a time), but have become more-frequent long weekends. And the economy demands better value for the vacations that are taken.

In fact, travel data from a June 8, U.S. Travel Association study shows that:

Americans plan to take more day trips or long weekend getaways in lieu of week-long vacations.

24% plan to spend less on their longest trip

Millions remain undecided about summer travel and 39% will book it within two months of departure.

However, the study also shows that:

Six out of ten (57 percent) intended leisure travelers expect to spend the same number of nights away from home this summer compared to last.

Consumers are expected to take an average of two trips this summer

Seeing these trends reflected in their own bookings, The Broadmoor decided to take action with a summer sale that better suits the current state of the leisure traveler. The Broadmoor's new Summer Spectacular Special (available on select dates now through September 30, 2009) was designed to appeal to Denver and drive market guests who want to enjoy a relaxing summer vacation in small doses at a time at the right price. This is the first time in The Broadmoor's history that they have run a sale of this magnitude during the peak summer season.

The Broadmoor's Summer Spectacular Special includes:

Standard guest room accommodations for one night

Kids stay and eat free when accompanied by paying adult (restrictions apply)

Complimentary Serenity Shower, Tub Soak or Fitness Class (with purchase of spa treatment)

Complimentary admission to The Broadmoor movie theater

Complimentary bike and paddle boat rental

15% discount in all resort retail stores

40% discount off of published Suite rates

Stay 3 consecutive nights and receive a $50 resort credit

Enter the Summer Sale Photo Contest for your chance to win an additional two night stay at the resort. Details of the contest can be found at http://www.flickr.com/groups/broadmoor_summer_sale_photo_contest/

Summer Spectacular Special starts at $125 per person and is based on double occupancy. Some restrictions do apply. Visit www.broadmoor.com/summersale for specifics.

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