Article Contributed on: 6/25/2009 8:40:26 AM
Just read a story from the Center for Media Research about a study showing that fully 1/3 of our "Media Day" is comprised of time on the Internet.
My only surprise it's not more.
The study, conducted by The Media Audit, shows that we spend 3.8 hours per day online, up 81% from two years ago.
The study says more people read online editions of newspapers than the print versions in many top markets, and I'm guessing television and radio news outlets are experiencing the same thing.
Our appetite for news hasn't decreased, just the traditional way we've received it in the past. Online is instant. The fast food generation now demands news, fast.
One of the great leaps forward my company made early on was recognizing the power of the Internet, both teaching it and using it as a marketing tool.
As the Media Audit study shows, it's also becoming the #1 choice for news and information.
John W. Scherer