Lakewood, CO- For immediate release
Video Professor, Inc. is pleased to announce the appointment of Vicki Davis as Manager of Media. She previously served as a media buyer with the Lakewood, CO-based firm which produces computer self-tutorials used by over 10 million people.
"Vicki has been with us just one year, but has made huge strides in improving Video Professor's exposure on TV," says
John W. Scherer, CEO and Founder of Video Professor, Inc. "She has dramatically increased the frequency of Video Professor Commercials on both cable networks and broadcast outlets. Additionally, she has been effective in bringing TV costs down at a time when television rates continue to soar."
Scherer says Video Professor Commercials and Infomercials have been seen by some 90 million Americans and have played a key role in the growth and development of the Video Professor brand since the company was founded in 1987.
"Our success in using television in building the Video Professor brand has made it that much easier for us to establish our brand in E-Commerce," says Scherer. "But television remains a key component of our marketing efforts. Vicki is going to play an important role in our use of television as we move forward."
Davis is a graduate of
California State University of Northridge with a degree in English. She started her professional career with the Industrial Bank of Japan.
Davis reports to Dave Laughlin, Senior Vice-President of Marketing for Video Professor, Inc.
To learn more about Video Professor's complete line of computer tutorial lessons visit
www.videoprofessor.com.
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About Video Professor
Based in Lakewood, Colo.,
VIDEO PROFESSOR has been the leader in comprehensive self-paced computer software tutorials for more than 21 years. The core of VIDEO PROFESSOR's learning initiative is to provide home users as well as corporate professionals with valuable, user-friendly learning solutions for today's most common software titles. In addition to pioneering the future of easy-to-use online tutorials, VIDEO PROFESSOR currently ships over 250,000 CD-ROMs every month and has helped more than ten million households learn the computer skills they need to remain competitive in today's computer-driven marketplace. The complete VIDEO PROFESSOR library is also available online directly to computers.