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Blog Entry 40 of 82 The Happening

Steve Shultz here. I am the YourHub.com community journalist representing the vast and sunny land known as Highlands Ranch. My blog will present a quick synopsis of the hip, and maybe not so hip, happenings in Highlands Ranch and all the great photos and stories posted by residents just like you. Every now and again, I will rant and rave about what deeply interests me, and ask for your personal feedback. We like to be personal here at YourHub.com - YourHub.com is not just some nameless, faceless ghost.


Blog Url: http://denver.yourhub.com/~aspiringmuni

Are school districts selling out?

Contributed by: Steve Shultz, YourHub.com   on 10/11/2006

The Denver Post published an article Oct. 10 about the Douglas County School District launching a program that allows their school buses to serve as moving billboards.

According to the article, DCSD contracted with Media Advertising in Motion to run a variety of ads, including CW2 TV network's America's Next Top Model, to help combat the high price of fuel costs and a growing student population. The 230 DCSD billboard buses could help generate approximately $90,000 a year, the article stated.

The Denver Post reported that the ads should bring in about $13,000 this month, at no cost to DCSD.

Other state school districts, including Cherry Creek, have implemented the program to ward off rising transportation costs, the Post reports.

The article further states "the idea of using advertising to raise revenue doesn't sit well with everyone." Reportedly, parents have some major concerns with the concept, including ethics, the nature of what's being advertised and traffic safety.

Parents: What do you think about your child riding aboard a moving billboard? What kinds of concerns do you, as a parent, have with DCSD implementing this program? Are there major ethical and safety concerns with ads plastered to your kids' school buses, or is it no big deal? Are there certain products that should be off limits?

Students: What do you think about riding around in an ad-mobile?

Sound off: Be you parent or teenager, I'd like to know what you think. Leave a comment in the box below or post your own opinion in the form of a blog or story.


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Showing 1 of 1 comments
Submitted By: Joe McDaniel
posted on 10/11/2006 @ 12:36:18 PM
Rated Blog Entry
Steve; this is a great topic. I hope it gets the response it deserves.
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