Weekenders USA, a direct sales women's fashion company specializing in helping women put together wardrobes that fit their lifestyles, awarded Cathy Groves, sales manager, this honor for her contributions during 2006. Through Weekenders' National Incentive Program, winners are eligible to choose exclusive, fine jewelry, leather products, or electronics.

Groves said, "This was truly an experience that I will never forget. I learned that I can achieve the goals I dream about and build my fashion business at the same time. I am proud to say that many of the women I have met throughout Colorado have supported me through the sales of Weekenders' clothing from fashion shows, fundraisers, or home presentations."

The event, held at the Hyatt Regency O'Hare, Rosemont, Illinois, on February 17, recognized Fashion Coordinators who achieved top sales, sponsorships, or both. The company's president Rosemary Redmond congratulated each winner on stage during an evening awards ceremony.

"Cathy Groves is an excellent example of a true leader at Weekenders and in the direct sales field," said Redmond. "As these women build their Weekenders business, they become highly successful Sales Managers. More women are choosing direct sales to become highly-paid executives - without sacrificing family or personal time."

Other highlights of this conference included introduction of the Weekenders and Joy Fashion Collections, educational hands-on Expo, business building workshops, and motivational speeches by top Sales Managers and company executives.

Located in Vernon Hills, Illinois, Weekenders USA is a proud Member of the Direct Selling Association and the Better Business Bureau. President Rosemary Redmond is serving her second term on the Direct Selling Association Board of Directors. For more information about this business opportunity or to find a Fashion Coordinator near you, call the Weekenders Customer Service Department at 847.229.1200 or visit www.weekenders.com.