FOR IMMEDIATE RELEASE:COMPANY CONTACT:
March 21, 2007 Joe Arterburn
Corporate Communications Manager
308-255-1204
CONSTRUCTION TO BEGIN ON CABELA'S WHEAT RIDGE STORE
FALL 2008 STORE OPENING PROJECTED
DENVER - Cabela's announced today preliminary site work for its new Wheat Ridge store will begin this summer, while construction on the notable store is projected to begin in the fall. Cabela's anticipates the store to open late summer 2008, offering residents and visitors alike a selection of outdoor-recreation products unmatched in the region.
"We're very excited we were given the green light to move forward with this store," said Dennis Highby, Cabela's President and Chief Executive Officer. "We're particularly excited that this store will incorporate many energy-efficient and environmentally friendly construction techniques and materials, as well as a beautifully landscaped campus with plants and trees native to Colorado."
Cabela's expects to employ as many as 400 people from Wheat Ridge and the surrounding area, who will join Cabela's family of staff members famous for their outdoor lifestyle and intimate knowledge of outdoor products. Products will include hunting, fishing, camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoors-styled gifts and furnishings.
The Wheat Ridge store will be built in Cabela's trademark style that evokes the feeling of the outdoors. Cabela's stores are known as top-notch educational and entertainment attractions, mixing a décor of museum-quality animal displays with colorful dioramas, huge aquariums stocked with native fish and a centerpiece indoor mountain displaying trophy animals interacting in realistic re-creations of their natural habitats.
"This store is expected to spark development in the growing community of complementary businesses, such as motels, restaurants and other travel-related services," said Highby.
Preliminary work on improvements to the Interstate 70/Highway 58 interchange is underway by the Colorado Department of Transportation, including drainage and erosion-control projects. The Colorado Division of the Federal Highway Administration awarded a finding of no significant impact on the environmental assessment for the Cabela's development giving CDOT the go-ahead for road construction.
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About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela'sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitterâ. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program.
Caution Concerning Forward-Looking Statements
Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions and expectations of future events, taking into account the information currently available to the Company. Such forward-looking statements include, but are not limited to, the Company's statements regarding the construction and anticipated opening date of a destination retail store in
Wheat Ridge, Colorado. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from the expectations of future results that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: supply and delivery shortages or interruptions; delays in traffic planning and/or road construction; the ability to secure required governmental permits and approvals, adverse weather conditions; adverse economic conditions causing a decline in discretionary consumer spending; the acceleration of new destination retail store openings;
increasing competition in the outdoor segment of the sporting goods industry; labor shortages or increased labor costs
; the cost of fuel increasing; increased government regulation; other factors that the Company may not have currently identified or quantified; and other risks, relevant factors and uncertainties identified in the Company's filings with the SEC (including the information set forth in the "Risk Factors" section of the Company's Form 10-K for the fiscal year ended December 30, 2006), which filings are available at the Company's website at www.cabelas.com and the SEC's website at www.sec.gov. Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of