http://denver.yourhub.comThe latest blog posts in The Denver Newspaper Agency YourHub.comen-usnews@yourhub.com(c) 2009, YourHub.com5Dylan Thomas ' A Child's Christmas in Wales A Classic Story of Imagination and The Joys of Holidays Past Adapted by Philip Charles Sneed and The Foothill Theatre Company, Nevada City, Calif. Directed by Philip C. Sneed November 26-December 31, 2008, in the Univer...http://denver.yourhub.com/Boulder/Blogs/Archive/Theatre/Blog~554942.aspx12/3/2008 4:50:24 PMShoshana Fanizza A few months back I had written a blog about having an cultural arts Olympics to engage audiences around the world in cultural arts. Well, it looks like I wasn't the only one that had this idea: ************************************************************************************** Cultural...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~542278.aspx10/30/2008 3:39:41 PMShoshana Fanizza I happened to be at a meeting last week among some of the arts leaders of Boulder County. The question, what is audience development , was posed to the group. A few of the attendees mentioned cheeks in seats and the fact that they see audience development as only for performing arts organizations...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~526455.aspx9/26/2008 9:12:14 PMShoshana Fanizza I have a new bookstore on my website where I have hand selected a variety of books on audience development, arts marketing, and arts management. Here is the link to visit my new bookstore: Audience Development Book Bag Until next time, may your audiences be happy and loyal ones, ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~509531.aspx8/18/2008 9:47:53 AMShoshana Fanizza We are in the midst of another Summer Olympics, and I am sure that the coverage for this event is incredible! With newspapers, radio, websites, photo opportunities, blogs, etc., the promotion of sports and the benefits of sports will be covered. The dedication with focused concentration and hours...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~509297.aspx8/17/2008 11:03:00 AMShoshana Fanizza This is going to be a quick one since the weekend is upon us, and there are a lot of great things to do this weekend! I wanted to give you one reminder for press releases - tailor the release to your audience! For example, you may have an educational workshop for kids in relation to your ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~497346.aspx7/18/2008 10:58:41 AMShoshana Fanizza Right now I am working with the Colorado Music Festival, and they are having a super second half of the season sale. You can use the promo code, CMFSF08 , while purchasing tickets for the following concerts and save 25% off the regular ticket price with no minimum ticket order amo...http://denver.yourhub.com/Boulder/Blogs/Archive/Music/Blog~495067.aspx7/12/2008 2:17:03 PMShoshana Fanizza I was speaking to a colleague of mine recently, and we were discussing the fact that most organizations do not have the funding for audience development programs, let alone funding for hiring a consultant such as myself. It made me realize that maybe most of the arts organizations in the United S...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~488750.aspx6/25/2008 4:40:50 PMShoshana Fanizza I found an interesting article this morning about a jazz festival that has decided to drop the word "Jazz" in the title of their festival. Stuart Nicholson reports on jazz.com about this unusual audience development technique: Set in Freizeipark Moers, a large public park on the outski...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~482235.aspx6/10/2008 3:04:01 PMShoshana Fanizza I received an email this week from an audience development manager in Texas. They were inquiring about my services and actually used the word jaded about all that they have seen out there before. Of course they didn't want to waste any money since they had a typical non-profit budget. I...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~468160.aspx5/9/2008 12:28:38 PMShoshana Fanizza I had a meeting with a local arts council to see how I can help with audience development. I found that there is a bigger issue that is holding our organizations back from audience development: capacity issues. It is the catch-22 with the majority of our non-profits. There is not enough money to ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~460682.aspx4/24/2008 7:26:47 AMShoshana Fanizza This week was all about working with sponsors. I started thinking about how some organizations forget to take their sponsor relationships to the next level - an actual partnership. Partnering with a corporation is different than simply having the corporation sponsor an event and giving them s...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~457832.aspx4/18/2008 8:05:17 AMShoshana Fanizza Building an audience also means that you need to find a way to reach your audience and get their attention. One of the best ways to do this is through grassroots efforts. Plus, grassroots campaigns can be a great deal of fun since they are only limited by your imagination! What does grassroot...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~450148.aspx4/1/2008 9:46:58 PMShoshana Fanizza Many organizations find themselves either using community box offices, an online box office service, or hiring another organization that has a box office to sell their tickets. I know that due to money and small staff, it may be necessary to have another organization handle box office duties...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~445715.aspx3/23/2008 5:43:20 PMShoshana Fanizza Many of us would love to see sold out houses, but are you simply wishing for one or are you planning for one? If you are wishing, maybe a leprechaun will grant your wish this St. Patrick's Day! Well, maybe not. On the more practical side,this week I challenge all of you to create a visual box...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~442491.aspx3/16/2008 2:19:31 PMShoshana Fanizza The other day my household received an offer for two complimentary tickets with a form letter stating something to the effect of "experience a concert and get to know us." It turns out that our household is very familiar with this organization and have been to concerts, donated and volunteered ou...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~438552.aspx3/7/2008 12:50:44 PMShoshana Fanizza I found this great example of an arts organization creating news by sending out information about their top staff and why they are involved with their organization. Stories are great sellers and they allow your audience to meet the dedicated individuals behind your organization. A museum s...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~436896.aspx3/4/2008 1:35:07 PMShoshana Fanizza I know I mentioned I would be once a week, but there are so many cool audience development ideas and articles that I couldn't resist. Today I found an article about the Arvada Center's production of Frog and Toad. Here is the link: " ;Frog & Toad" make splash at Arvada Center ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~436025.aspx3/3/2008 8:26:20 AMShoshana Fanizza This week I want to finish the beginning dicussion about audience development extras and the topic is Ambassador Programs! I've been saving this one for last since it is a fairly newer concept that is being used, and I wanted to find an easy way to explain the program. Fortunately for me, I ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~435858.aspx3/2/2008 3:24:02 PMShoshana Fanizza Last time I mentioned some great ways to show your appreciation for your audience. There is one more easy way to show your audience how much you appreciate them, and it is a great audience development technique! If you were able to collect emails during the ticket purchase process, send all...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~432861.aspx2/24/2008 11:40:48 AMShoshana Fanizza I wouldn't be in audience development if I didn't practice what I preach. I am happy to report that my website is ready to launch. There are some exciting features that may help your organization to brainstorm. These are free features for you to use when you sign up. The E-mazing Audience De...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~431262.aspx2/20/2008 8:49:17 AMShoshana Fanizza I have to give kudos to the Boulder Ballet this week and feature them in a bonus blog post this week. The Boulder Ballet is using YouTube to make a big difference in their marketing campaign for their next performance. For a dance event, YouTube is a perfect web 2.0 tool to visually show what...http://denver.yourhub.com/Boulder/Blogs/Archive/Dance/Blog~430449.aspx2/18/2008 1:34:13 PMShoshana Fanizza Last time I discussed the importance of Group Sales programs as an audience development extra. This time, I would like to recommend building an audience appreciation program. Everyone likes to be appreciated. Your audience members would enjoy being thanked by your organizations, but a simple...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~430409.aspx2/18/2008 12:43:59 PMShoshana Fanizza Today I want to talk about all the audience development extras that take some extra time, but are well worth the effort. I call them extras since these projects go above and beyond the normal marketing that is scheduled. These projects are usually the ones that go on the back burner when you are ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~427866.aspx2/12/2008 1:13:36 PMShoshana Fanizza Today I found an article on an example of programming to target a specific audience - children. Most organizations know how important it is to reach out to a younger audience in order to keep their cultural art offering alive in the future. The best way to do this is to program directly for child...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~425626.aspx2/6/2008 5:33:12 PMShoshana Fanizza All eyes on the mayor: Kilpatrick story boosts local media's ... Crain's Detroit Business - Detroit,MI,USA The story broke at 10 pm, and we immediately began seeing traffic," Janet Hasson, vice president of circulation and audience development for the Detroit ... This...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~424426.aspx2/4/2008 5:43:12 PMShoshana Fanizza Sometimes audience development is all about doing something different from the normal day to day, adding variety to how your organization regularly functions. Today I saw an article about the Bellevue Philharmonic Orchestra near Seattle using a new venue to open their performances to a new audien...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~422027.aspx1/30/2008 1:25:03 PMShoshana Fanizza What does it mean to diversify your audience? In a nutshell, it is the action of reaching out to new audience targets to experience your art and hopefully have them come back for more experiences. It will take follow up to keep these new audience members, but the effort is well worth it. So the n...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~416734.aspx1/18/2008 10:12:23 AMShoshana Fanizza Hello! My name is Shoshana and after over 10 years in arts management, I have decided to start my own business. I have discovered that many cultural arts organizations are in need of learning about audience development. Audience development has been a buzz word during many arts marketing ...http://denver.yourhub.com/Boulder/Blogs/Archive/Local-Business/Blog~416732.aspx1/18/2008 10:08:21 AMShoshana Fanizza